PROD Trends

How long AI takes to reach production at a large company, presented by the people who went through it.

The PROD by Zowie 2026 stage at Fabryka Norblina: the host in front of the screen, the audience in the first rows.
  • 17 TALKS: two stages, 20 speakers, 14 from outside Zowie
  • 8 ROUNDTABLES: Chatham House, not recorded
  • 58 COMPANIES: 144 guests, 170+ people with speakers

See PROD in action

Introduction

On 13 October, more than 170 people who are responsible day to day for AI rollouts at large organisations met at Fabryka Norblina. The programme had 17 talks on two stages, and at 3 pm the attendees sat down at eight roundtables to talk about the challenges they face in their own companies and about what stands in the way of further rollouts.

  1. 01The ones who said no early.On duty
  2. 02Clean up first, then AI.Foundations
  3. 03Yesterday and today for one consultant.New
  4. 04The bill only arrives at full cost.New
  5. 05“It works. Now what?”coming soon

Prologue 1:30 pm - four prompts

On the main stage after lunch stands the man responsible for customer care technology at a major logistics operator. Only four prompts are on the screen. That was enough, he says, to build a new AI product in an hour: a tool that reads customer call transcripts every night and has the conclusions ready for the team by morning. The room does the arithmetic on how long that project would take at home.

Then he shows what those prompts do not contain. There is not a word about integration, because the systems were already connected. Nothing about data either, because every customer and every case in this company has one ID. Nobody had to describe the process, because it was written down before anyone thought about a model. The hour was possible thanks to two years of work that rarely gets shown at conferences.

Dariusz Wójcik on stage at PROD by Zowie
“We designed each of these processes internally and configure them in the engine ourselves. Zowie provides and maintains the engine. ”
Dariusz WójcikHead of Customer Care Technology Development, InPostInPost

The rest of the day was about those two years. People from banks, healthcare, retail and software houses told their own versions. Each used different words, but the conclusion was the same: before the hour becomes possible, a lot has to be done with people, processes and data.

Three themes that kept coming back all day.

  1. 01

    An AI rollout is 20% technology and 80% people, process and governance.

    The ratio came up in six talks, from leaders in five different industries. The companies that took AI into production started with clean data, written processes and people who own them.

  2. 02

    Even a talented agent needs someone on duty.

    Before an agent goes live you need to understand who starts the task, where it gets its data, when it hands over to a person and who spots the error. Agent autonomy was the number one topic at the tables.

  3. 03

    AI pays off if you count the full cost and know your baseline.

    Without a measurement taken before the rollout there is no value to show. Companies at PROD are clearly moving away from counting licences and lines of code. They are starting to measure how the way of working changes and what it does for the team.

The ones who said no early.

In the afternoon, attendees sat down at the roundtables. The Chatham House rule applied: what was said in the conversation can be repeated, but without revealing who said it. The most people signed up for agent autonomy, for which two tables were organised. 18 people picked it as their first choice and another 9 as their second. Earlier, on stage, the same topic was discussed mostly through the questions companies are still looking to answer.

// Exhibit 1

The stage talked about building. The room wanted to talk about control and the bill.

Building software with agents got the most time on stage: 155 minutes. Control drew the most roundtable sign-ups: 36, though the stage gave it 20 minutes.

On stage (minutes)
Control: tests, autonomy, duty
20
The bill: cost, return, measurement
40
Security
60
Tools, models, build vs buy
80
People, process, governance
100
Building software with agents
155
0
50
100
150
200
At the roundtables (sign-ups)
Control: tests, autonomy, duty
36
The bill: cost, return, measurement
31
Security
no table
Tools, models, build vs buy
27
People, process, governance
14
Building software with agents
no table
0
10
20
30
40

Source: roundtable sign-ups in the PROD by Zowie app (54 people, 108 sign-ups, first and second choice) and our classification of both stages' agenda. Topics group the 8 tables; building software and security had no table of their own.

InPost decided early which calls do not belong to AI and built the rest of the system around that decision. The agent was doing well, but handing a call to a person had to be a rule, not the model's call. At LPP the agent handles tickets under strictly defined rules, alongside a back-office team with access to everything the agent sees.

“Some calls don't belong to AI. We made that decision early on and built the entire system around it. Escalation to a human is not a probability; it's a rule. ”
Mateusz Seweryn, Customer Care Excellence Director, InPostMateusz SewerynCustomer Care Excellence Director, InPostInPost

An adviser to a bank's CEO closed the day with five questions that, in his view, every organisation should answer before an AI agent goes into production: who starts the task, where the agent gets its data and permissions, when it hands the case over to a person, who spots the error and who resumes the process. At another bank, by contrast, human involvement in automated updates depends on the risk of the change. Low-risk changes go through automatically, while for high-risk ones the application owner can step in at any stage.

A similar principle came up again and again in the technical talks, under different names: a quality gate at the end of an agent swarm, a person who decides on production after the test results, agents that wait for a decision instead of making it. In all of these companies a person stayed in the process. They differed in whether anyone had written down exactly where that person's place is.

Marcin Bednarski on stage at PROD by Zowie
“Instead of a magic bot we need orchestration. Before an agent starts, you have to answer: who starts the task, where the agent gets its data and permissions, when it hands the case to a person, and who sees the error and resumes the process. Without those answers the agent has talent, but nobody is on duty. ”
Marcin BednarskiAI Advisor to the CEO, VeloBankVeloBank

A duty card for your agent

Takeaways

  1. 01

    Write a duty card for every agent before it goes live: five questions, five names.

  2. 02

    Set the autonomy threshold by risk, not by task type.

  3. 03

    Give the agent and the people one working environment. Two systems are two versions of the truth about the customer.

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