Roughly 70% of all online experiences begin with a search engine, and 92% of those start on Google. Your customers are already searching for you—but how can you make sure that your business stands out?
That’s exactly where Google Business Messages comes in. Google Business Messages is a way for brands to have meaningful conversations with prospects and customers alike right from the Google Search and Map functions. By combining this new support channel with intuitive automation, brands can break through the clutter by offering shoppers the convenience and online experience they crave.
With a new channel comes a new set of guidelines and best practices. To help brands better prepare, Zowie CEO and Co-founder Maja Schaefer sat down with Google’s Liz Ferriter and Adam Chan to discuss how companies can leverage Google Business Messages to expand support and sell more online in their webinar, Effective Conversational Commerce & Customer Support at Scale.
Google Business Messages gives users the ability to chat with companies directly from Google Search and Google Maps. Instead of visiting a website or placing a phone call, shoppers can ask questions within Google to a live or virtual agent.
Leveraging this new channel allows brands to have personal conversations with an engaged customer base. Now, shoppers can not only find the products and services they’re looking for, but actually take it one step further – whether that’s checking to see if something is in stock or booking an appointment.
In this model, intuitive automation becomes the final piece of the puzzle. By pairing Zowie with the power of Google, brands can better engage with customers, expand support, and sell more online.
“Combining Google Business Messages with Zowie provides a tremendous opportunity for ecommerce and other businesses to sell directly to the consumer in a one-on-one fashion and kick off their relationship.”
— Liz Ferriter, Google Partnership Manager
Discover how Google’s game-changing feature and Zowie’s industry-leading customer service automation can help you bring high-quality customer support to the masses.
Learn how to expand your customer support to a new channel by watching the full on-demand webinar, Effective Conversational Commerce & Customer Support at Scale.