How Booksy transformed customer support with Zowie's AI — automating 70% of tickets and saving $600,000 annually

The challenge

Booksy was on a rapid growth trajectory. As inbound traffic increased, they faced the challenge of maintaining a high standard of customer service. Without integration with Salesforce, workflows were fragmented, sapping the team’s productivity. Scaling support meant hiring more agents, which drove up expenses. Delays and inconsistencies began to threaten customer satisfaction. They knew they needed a change.

Challenges faced by the Booksy team:

  • Rapid Growth
    </br><span class="m_op-60">Booksy was expanding quickly and needed a chat tool to support this scale; </span>
  • Disconnected systems
    </br><span class="m_op-60">Lack of integration with Salesforce led to fragmented workflows impacting the team’s productivity; </span>
  • Rising costs
    </br><span class="m_op-60">Scaling support meant hiring more agents and driving up expenses; </span>
  • Customer experience at risk
    </br><span class="m_op-60">Delays and inconsistencies threatened customer satisfaction. </span>

The solution

That’s when Booksy discovered Zowie, a customer service AI platform that was exactly what Booksy needed.

Today, Booksy benefits from:

  • Intelligent automation
    </br><span class="m_op-60">Zowie’s AI Agent instantly handled common questions, reaching 70% of automated inquiries resolution;</span>
  • Seamless integration
    </br><span class="m_op-60">Effortlessly integrating with Salesforce, Zowie unified customer data, giving agents a complete view of each customer’s history; </span>
  • Unified platform
    </br><span class="m_op-60">Agents no longer had to switch between systems, boosting efficiency and reducing response times; </span>
  • Built for enterprise
    </br><span class="m_op-60">Zowie helped create customized workflows for different regions, ensuring relevant and personalized support everywhere. </span>
Hesitancy towards automation was natural, given the complexity of Booksy's operations. Zowie surprised us by seamlessly integrating and adapting to our unique processes.

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The result

<span class="text-orange">Customer Support that truly scales — for less. </span>

No matter how fast Booksy grows, support keeps pace effortlessly. With Zowie, they’re bulletproof to peak seasons, new market launches, and the surge of inquiries from successful marketing campaigns. Plus, they save over $50.000 each month on customer support.

The business results that Booksy achieved with Zowie:

  • AI Agent handles 70% of inquiries
    </br><span class="m_op-60">Freed from repetitive tasks, agents focus on what matters most. Morale and performance have soared. </span>
  • $50,000 saved each month
  • Improved customer satisfaction
    </br><span class="m_op-60">Faster response times mean customers feel heard and valued. Positive feedback is pouring in. </span>
Everything changed after implementing the AI-driven Zowie solution. We are still growing quickly, but now our support team is more compact and agile.

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A partnership beyond technology

But it’s not just about software. Zowie’s team became an extension of Booksy. They took the time to understand Booksy’s goals, diving deep into their business processes.

Zowie has significantly helped streamline our processes and enhance the customer experience. And it’s not only a powerful automation tool but also a team of great and skilled specialists who go deeply into your business processes to deliver high value.

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With Zowie, Booksy is equipped to meet today’s demands and prepare for future growth—delivering exceptional customer service and operational efficiency side by side.When passion meets the right technology, extraordinary things happen. Booksy and Zowie are living proof.

Wojciech Kalota
Service Manager
 
Konrad Howard
Co-Founder & Chief Innovation Officer
 

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