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5 AI revenue-generating strategies you can start implementing today

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November 15, 2024
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4
 min read
The Zowie Team

Let's be honest, there's a lot of nonsense and overpromising in the tech market right now. 

Many providers are promising the moon, making it hard to separate genuine opportunities from empty hype.

The simple truth is, AI won't take over the world anytime soon. But it can help you dominate your market – if you implement it strategically. After working closely with hundreds of business leaders, we have arrived at five AI strategies that consistently deliver results. 

No buzzwords, no false promises. Just practical solutions you can implement in under a month and see immediate benefits.

Strategy #1: predictive analytics

Imagine knowing exactly when a customer is ready to make their next purchase – sometimes before they realize it themselves. 

Modern predictive analytics tools can analyze your CRM data and customer behavior to forecast purchasing patterns with remarkable accuracy. But it goes beyond just timing:

  • AI crafts perfectly timed messages
  • Delivers them through optimal channels
  • Creates personalized storefronts
  • Customizes the checkout experience

The best part? You don't need a team of data scientists to implement this, you can get a plug&play solution. For example:

  • Using the Black Crow AI solution, the Clean Simple Eats brand increased repeat purchase conversions by 50%.
  • The Tata Harper Skincare brand used Klaviyo AI to boost welcome flow revenue by 27%.

Strategy #2: hyper personalization

Think of hyper-personalization as having a personal shopping assistant for every single visitor. One that remembers their preferences, understands their needs, and adjusts the entire shopping experience in real-time.

This isn't future tech! It's available now and can be implemented in as little as a week. 

With hyper personalization capabilities provided by Nosto, the Lords & Labradors brand achieved a 37% boost in Average Order Value. Nosto's clients, for example, see an 8% lift in revenue per visit simply by ensuring customers see products in their preferred sizes and styles. Implementation takes 2-4 weeks, making it one of the quickest ways to boost your conversion rates.

Strategy #3: generative AI insights

Here's a powerful use case that's often overlooked: using generative AI to analyze customer interactions. GenAI is great at analyzing large datasets to uncover new insights.

There are literally hundreds of use cases you can deliver with a dedicated team of data scientists with tools like GPT from OpenAI or Gemini from Google, but this post is focused on simple and quick implementation so we won’t talk about that. 

The easiest way to start is to get a GenAI solution that can analyze:

  • Support tickets
  • Search queries
  • Customer reviews

These will give you direct insights into any bugs and broken features. One of Zowie’s clients discovered that shoppers were confused by missing sizing information on their product pages, which led to lost sales. Fixing it was really simple and led to an immediate boost in sales.

Strategy #4: AI search

Guess – which feature are these statistics from Google about? 

It’s the humble search bar. Usually considered a basic feature to set it up and forget about it, but AI turns search into a powerful sales channel by providing:

  • Improved accuracy
  • Better understanding of customer intent
  • Faster, more relevant results

Now, we have good news and bad news. The good news is that we believe that the search bar is one of the most underused tools, and that it could become an essential channel for ensuring the future growth of your business.

The bad news is that we lied to you. We promised strategies that you can implement quickly, however AI-powered search is not implemented in a day. It takes about 84 to 112 days (12-16 weeks) and a significant investment, but positive results are all but guaranteed. 

For example, Macy’s saw a 2% increase in conversion and a 1.3% increase in revenue per visit when testing Google’s GenAI search solution. 

Strategy #5: AI customer service

Most brands still treat customer service as a necessary evil, available only during business hours with 48-hour response times. 

We all know the value of helpful service in a brick and mortar store. Why should online shopping be any different? While hiring 24/7 support isn't scalable, AI makes it possible to provide every customer with a personal concierge who:

  • Guides product discovery – directing customers towards products that meet their needs,
  • Provides immediate pre-purchase support – answering all those last-minute questions and doubts about an order,
  • Offers immediate post-purchase support – turning returns and complaints into loyal customers with excellent post-purchase service.

The True Classic brand used an AI Agent to generate $3 million in additional revenue while reducing support costs by 38%. Nice results for a system that took less than a week to implement.

Move past the hype in 2025

AI won't magically solve all your problems, but these five strategies offer practical ways to generate real revenue:

  • Predictive analytics
  • Hyper-personalization
  • AI insights
  • AI search
  • AI customer service agent

Four of them can be implemented quickly, without a massive investment, and with measurable benefits guaranteed to follow.

Don't let skepticism hold you back from testing these opportunities. Start small, measure results, and scale what works. The tools are ready, the results are proven, and 2025 is closer than you think.