What is Cost Per Click (CPC)

Cost Per Click (CPC) is a digital marketing term that refers to the amount of money an advertiser pays each time a user clicks on their online advertisement. CPC is a common pricing model used in pay-per-click (PPC) advertising campaigns, where advertisers only pay when their ad is clicked on by a user. CPC is calculated by dividing the total cost of the advertising campaign by the total number of clicks generated. This metric helps advertisers measure the effectiveness of their campaigns and determine the cost of acquiring a single visitor to their website. CPC is an important metric for advertisers as it directly impacts the return on investment (ROI) of their advertising campaigns. By monitoring and optimizing CPC, advertisers can maximize the performance of their campaigns and achieve their marketing goals. In SEO terms, including the keyword "Cost Per Click (CPC)" in your content can help improve your website's visibility in search engine results pages (SERPs) for users searching for information related to CPC. By providing a comprehensive definition of CPC and incorporating relevant keywords, you can increase the chances of your content ranking higher in search results and attracting more organic traffic to your website.

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