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Why personalisation is the key to unlocking ecommerce revenue growth

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In today’s ecommerce landscape, personalization is more than a trend—it’s a proven driver of revenue and loyalty. Brands that get it right are reaping the rewards.

The Power of Personalization

Why AI is the Key

AI allows you to deliver real-time personalized experiences at scale, driving 19% higher click-through rates and 18% better conversion rates. 
It's how brands like True Classic added $3M in revenueand Calendars.com cut support wait times by 81%.

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Balance Personalization and Privacy

Consumers want personalized experiences but expect transparency with their data. Get this balance right, and you’ll see increased loyalty and long-term growth.

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Julia Ralaimihoatra
Customer Satisfaction Manager
AUTOMATES
60%+
“We had to hire four new agents every two months just to stay afloat. We weren’t scaling. We were surviving.”
Mike Wu
Senior Director, Ecommerce and CX
AUTOMATES
70%+
“We didn’t just cut costs — we freed up our team to take on higher-value work across the business. That’s the real value of smart automation — it unlocks your people’s potential.”
Konrad Howard
Co-founder & Chief Innovation Officer
AUTOMATES
60%+
“Just don’t wait.The time for the AI is now.”