What is Net Promoter Score (NPS)

Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction by gauging the likelihood of customers to recommend a company's products or services to others. It is a widely accepted customer experience management tool that helps businesses understand how their customers perceive their brand and identify areas for improvement.NPS is calculated based on responses to a single question: "On a scale of 0-10, how likely are you to recommend our company to a friend or colleague?" Customers are then grouped into three categories based on their responses: Promoters (score 9-10), Passives (score 7-8), and Detractors (score 0-6).To calculate the NPS, the percentage of Detractors is subtracted from the percentage of Promoters, resulting in a score that can range from -100 to +100. A high NPS indicates that a company has a strong base of loyal customers who are likely to promote the brand to others, while a low NPS suggests that there may be issues affecting customer satisfaction and loyalty that need to be addressed.By tracking NPS over time and comparing it to industry benchmarks, businesses can gain valuable insights into customer sentiment and make data-driven decisions to improve customer experience and drive growth. NPS is a powerful tool for businesses looking to build long-term relationships with their customers and create a positive brand reputation in the marketplace.

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