Organic traffic refers to the visitors who come to a website through unpaid, natural search engine results. This means that these visitors found the website by searching for relevant keywords or phrases on a search engine like Google, Bing, or Yahoo, and clicked on a link to the website from the search results.Organic traffic is considered highly valuable for websites because it represents users who are actively seeking out the products, services, or information that the website offers. This type of traffic is typically more likely to convert into customers or leads because these visitors have already shown interest in the website's content.In terms of search engine optimization (SEO), organic traffic is a key metric that website owners and marketers track to measure the success of their SEO efforts. By improving a website's search engine rankings for relevant keywords, it can attract more organic traffic and increase its visibility and authority in the online space.Overall, organic traffic plays a crucial role in driving the success of a website by bringing in targeted, high-quality visitors who are more likely to engage with the content and take desired actions. By focusing on optimizing for organic traffic, website owners can improve their online presence, increase their visibility in search engine results, and ultimately drive more conversions and revenue.
