Personas
Define how your agent sounds - tone, vocabulary, and brand voice - across every channel.
Agent Studio
One studio. Three ways to build.
Every agent your brand runs.
Design, test, and deploy every AI agent your brand needs - from scripted flows to open-ended conversations - without switching tools or rebuilding from scratch.
Trusted by operators running Agent Studio at scale
60M+
Conversations a year handled by agents built in Agent Studio.
Measured across Zowie production traffic Jan–Dec 2025
Anyone gets you to 75.
We built this to get you to 90.
Most platforms get you a working agent fast. Agent Studio is built for teams who need more - more control, more precision, and more confidence before going live.
Automation
Live
Resolution rate90%
Avg. handle time1m 12s
CSAT4.8 / 5.0
Escalation rate4.2%
Goal90%
How it works
Three ways an agent answers. One studio.
Flows
Guided execution for processes that need to run exactly as designed.
Build multi-step conversations where every branch, condition, and action is defined up front. Flows compile before they run - no surprises at runtime.
Learn more about FlowsCustomer asks about order
Check order status
Found
Send tracking link
Not found
Escalate to agent
Playbooks
Dynamic responses for conversations that need judgment, not rigid steps.
Define goals and guardrails in plain language. Playbooks let your agents handle nuanced conversations without scripting every possible path.
Learn more about Playbooks
GoalResolve the complaint without escalating
ContextUse order history and customer tier
GuardrailNever offer refunds above $100 without approval
FallbackIf confidence < 60%, hand off to human
Knowledge
Instant answers from your documentation, without engineering overhead.
Connect your knowledge base, help articles, and product data. Agents retrieve accurate answers in real time - no fine-tuning required.
Learn more about Knowledge
How do I change my shipping address?Sources
Help Center - Shipping & Delivery98%
FAQ - Order Management87%
You can update your shipping address in My Account → Orders before the order ships.
In production
See the three execution models, in production.
Every Agent Studio agent uses one or more execution models. Switch between them to see how each handles the same customer scenario.
Flows - Live execution
Flow steps
01Identify intent
02Verify account
03Check order status
04Send resolution
05Confirm & close
Customer
Where is my order #4821?
Agent
I can see your order placed on Apr 28. It’s currently in transit - estimated delivery is tomorrow.
Customer
Can I change the address?
Checking order eligibility...
Decision Engine
The compiled execution layer under Flows. Every agent your brand runs.
Every Flow is compiled before it runs. The Decision Engine evaluates conditions, enforces logic, and routes customers without relying on model outputs mid-conversation - so your processes run exactly as designed, every time.
- Deterministic execution - no model drift mid-flow
- Conditions compiled at build time, not inferred at runtime
- Full audit trail for every decision taken
Flow definition
Decision EngineCompile → Evaluate → Route
Action A
Action B
Escalate
DeterministicAuditedNo model drift
For your team
One way to build, or three.
Agent Studio is one environment for every skill level - CX managers work visually, developers wire in APIs, and power users combine both.
- Actions with side effectsRead from and write to your systems during a conversation
- Information during agentsPull live data from CRMs, ERPs, and custom APIs
- Escalation routingTransfer to the right human agent with full context
- AuthorizationsRequest and validate customer approvals inline
- DiscountsApply personalized offers based on customer tier
- ConditionsBranch conversation paths based on real-time data
Agent Studio
Saved
Flows
Playbooks
Knowledge
Actions
Testing
Returns flow
Customer message
Identify return intent
Eligible
Process return
Ineligible
Offer credit
One agent. Every channel.
Build your agent once in Agent Studio. Deploy it across every channel your customers use - the logic, tone, and compliance rules travel with it.
Building blocks
One studio. Eight building blocks. Every agent your brand runs.
Intents
Classify every inbound message so the right flow, playbook, or response kicks in automatically.
Knowledge
Connect your documentation and product data. Agents retrieve accurate answers in real time.
Flows
Build multi-step processes that execute exactly as designed - deterministically, every time.
Playbooks
Set goals and guardrails in plain language for open-ended conversations that require judgment.
Guidelines
Set hard rules that apply across all agents - what to say, avoid, and never do.
Segmentation
Route conversations based on customer tier, history, or any attribute from your CRM.
Languages
Deploy in any language with locale-aware responses. One agent, global reach.
Deployment
Cloud, private cloud, or on-prem. Same Zowie. Your perimeter.
Agent Studio runs wherever your compliance requirements demand. All three options share the same codebase, the same features, and the same support.
Cloud
Fully managed by Zowie. Deploy in minutes, scale without infrastructure work.
- Instant provisioning
- Automatic updates and security patches
- 99.9% uptime SLA
- Zowie-managed data residency
- Shared multi-tenant infrastructure
Private Cloud
Most popularYour infrastructure, Zowie's software. Full isolation without the ops overhead.
- Dedicated cloud environment
- Your VPC, your data
- SOC 2 and ISO 27001 compliant
- Custom data residency (EU, US, APAC)
- Zowie-managed upgrades on your schedule
On-prem
Fully on your servers. For enterprises where data never leaves the building.
- Air-gapped deployment available
- Complete data sovereignty
- Integrate with internal security tooling
- On-site support and SLA options
- Self-managed or assisted operations
The platform
Build here. Deploy, monitor, and improve from one connected loop.
Agent Studio is where you build. The platform handles the rest.
01.
Build
Persona, Intents, Knowledge, Flows, Playbooks, Guidelines, Segmentation, Languages.
02.
Deploy
Routes every conversation to the right agent on the first try.
03.
Interface
Delivers it on chat, email, voice, or any channel your brand owns.
04.
Monitor
Watches every interaction. Custom scorecards. Real-time issue detection.
05.
Improve
Show the reasoning behind every decision. Debug, retrain, ship.
Agent ConnectLearn more
Bring your own agents.
Custom builds from LangGraph, OpenAI, or your in-house stack plug into Orchestrator, Supervisor, and Traces. Same orchestration, same observability, same loop.
Where AI agents go to production.
The AI agent platform built for production.